Color

The Darden School of Business adheres to the primary brand colors of the University of Virginia, blue and orange. These primary colors should be used to define the Darden look and feel.

Primary Colors

UVA blue should be the predominant color for most publications when using blue and orange.
UVA orange should be used secondary to the blue.

Color PMS CMYK RGB/Hexadecimal
Pantone 294 C: 100
M: 70
Y: 7
K: 45
R: 0 / G: 47 / B: 108
#002F6C
Pantone 158 C: 0
M: 63
Y: 100
K: 0
R: 229 / G: 114 / B: 0
#E57200

Secondary Colors

The secondary colors complement the primary colors and convey intensity, liveliness and sophistication. Usage should be limited to small graphic elements within the composition.

Color PMS CMYK RGB/Hexadecimal
Pantone 7474 C: 96
M: 9
Y: 32
K: 29
R: 0 / G: 118 / B: 129
#007681
Pantone 383 C: 29
M: 1
Y: 100
K: 18
R: 168 / G: 173 / B: 0
#a8ad00
Pantone 124 C: 0
M: 27
Y: 100
K: 8
R: 234 / G: 170 / B: 0
#eaaa00

Neutral Colors

The neutral colors may be used full strength or as a tint for background colors.

Color PMS CMYK RGB/Hexadecimal
Pantone 429 C: 21
M: 11
Y: 9
K: 23
R: 162 / G: 170 / B: 173
#a2aaad
Pantone 5415 C: 56
M: 24
Y: 11
K: 34
R: 91 / G: 127 / B: 149
#5b7f95
Pantone 7531 C: 16
M: 29
Y: 38
K: 53
R: 122 / G: 104 / B: 85
#7a6855
Pantone 7528 C: 5
M: 10
Y: 17
K: 16
R: 197 / G: 185 / B: 172
#c5b9ac