Color

The Darden School of Business adheres to the primary brand colors of the University of Virginia, orange and blue. These primary colors should be used to define the Darden look and feel. And we put orange first for a reason. These primary colors should be used to define the Darden look and feel. However, Rotunda Orange should always take the lead, offering an atmospheric overlay to convey vim, innovation and nonconformity.

Primary Color Palette

Color PMS Coated CMYK Coated RGB/Hexadecimal
Pantone Yellow 012 28.5
Pantone Rubine Red 18.75
Pantone Process Blue 0.5
Pantone Trans. White 52.25
C: 0
M: 64
Y: 81
K: 0
R: 229
G: 114
B: 0
#E57200
Pantone Yellow 012 19.8
Pantone Rubine Red 14.5
Pantone Process Blue 15.7
Pantone Trans. White 50
C: 84
M: 70
Y: 22
K: 44
R: 35
G: 45
B: 75
#232D4B

Secondary Color Palette

The secondary colors complement the primary colors and convey intensity, liveliness and sophistication. Usage should be limited to small graphic elements within the composition. Graphics supporting feature-length content in publication design can also find conviviality in this palette. Secondary colors may be applied in charts and graphs as complementary features.

Color PMS Coated CMYK Coated RGB/Hexadecimal
Pantone 7474 C C: 98
M: 7
Y: 30
K: 30
R: 0
G: 118
B: 129
#007681
Pantone 7405 C C: 0
M: 11
Y: 97
K: 2
R: 242
G: 205
B: 0
#F2CD00
Pantone 520 C C: 67
M: 95
Y: 4
K: 16
R: 100
G: 47
B: 108
#692A7E
Pantone 376 C C: 54
M: 0
Y: 100
K: 0
R: 132
G: 189
B: 0
#84BD00

Neutral/Tertiary Color Palette

The neutral colors may be used full strength or as a tint for background colors. Reserve for occasional use as tints, behind long copy, borders and small line graphics.

Color PMS Coated CMYK Coated RGB/Hexadecimal
Pantone 429 C C: 21
M: 11
Y: 9
K: 22
R: 165
G: 172
B: 175
#A5ACAF
Pantone 5415 C C: 57
M: 23
Y: 10
K: 31
R: 92
G: 127
B: 146 
#5C7F92
Pantone 7531 C C: 16
M: 28
Y: 36
K: 49
R: 133
G: 115
B: 99 
#857363
Pantone 7528 C C: 5
M: 10
Y: 17
K: 15
R: 202
G: 192
B: 182 
#CAC0B6