Color

The Darden School of Business adheres to the primary brand colors of the University of Virginia, blue and orange. These primary colors should be used to define the Darden look and feel.

Primary Colors

UVA blue should be the predominant color for most publications when using blue and orange.
UVA orange should be used secondary to the blue.

Color PMS CMYK RGB/Hexadecimal
Pantone 294 C: 84
M: 70
Y: 22
K: 44
R: 35 / G: 45 / B: 75
#232D4B
Pantone 158 C: 0
M: 64
Y: 81
K: 0
R: 229 / G: 114 / B: 0
#E57200

Secondary Colors

The secondary colors complement the primary colors and convey intensity, liveliness and sophistication. Usage should be limited to small graphic elements within the composition.

Color PMS CMYK RGB/Hexadecimal
Pantone 7474 C: 98
M: 7
Y: 30
K: 30
R: 0 / G: 118 / B: 129
#007681
Pantone 7405 C: 0
M: 11
Y: 97
K: 2
R: 242 / G: 205 / B: 0
#F2CD00
Pantone 520 C: 67
M: 95
Y: 4
K: 16
R: 100 / G: 47 / B: 108
#692A7E
Pantone 376 C: 54
M: 0
Y: 100
K: 0
R: 132 / G: 189 / B: 0
#84BD00

Neutral Colors

The neutral colors may be used full strength or as a tint for background colors.

Color PMS CMYK RGB/Hexadecimal
Pantone 429 C: 21
M: 11
Y: 9
K: 22
R: 165 / G: 172 / B: 175
#A5ACAF
Pantone 5415 C: 57
M: 23
Y: 10
K: 31
R: 92 / G: 127 / B: 146
#5C7F92
Pantone 7531 C: 16
M: 28
Y: 36
K: 49
R: 133 / G: 115 / B: 99
#857363
Pantone 7528 C: 5
M: 10
Y: 17
K: 15
R: 202 / G: 192 / B: 182
#CAC0B6