Darden type is meaningful and compact. When used as a graphic, every letter serves a purpose, occasionally prioritizing or orienting the text to emphasize messaging.

Print Fonts

For print publications, the Darden fonts are Franklin Gothic and Adobe Caslon. When combined, the contrast is appealing and sophisticated.

ITC Franklin Gothic is a popular sans-serif font suitable for a variety of uses, and is especially attention-grabbing as a headline and callout font. It is available in regular, compressed and condensed weights.

ITC Franklin Gothic Heavy is primarily used for headlines and bold statements.


Adobe Caslon is cited as the first original typeface of English origin. It was used in many historical documents, including the Declaration of Independence, authored by UVA’s founder, Thomas Jefferson. Caslon is a versatile font with short ascenders and descenders.

Adobe Caslon Pro Regular is primarily used for body and supporting copy.


Web-Only Fonts

Darden’s website uses Franklin Gothic and Georgia.

E-Newsletter Fonts

For Darden e-newsletters, please use the sans-serif font Georgia for headlines and Arial for text.

Georgia (e-newsletter headline)


Arial (email and e-newsletter text)