Every picture tells a story. The photos chosen to represent the Darden brand should reflect our close-knit community, excellence in teaching and global leadership. Images should convey dynamic interaction with strong composition.

The Office of Communication & Marketing can assist with photo assignments and will work with you to book a photographer who shoots in the style best suited to your particular project. 

General Guidelines for Photo Selection:

  • Bold compositions
  • Interesting angles
  • Unexpected viewpoints
  • Diversity of genders and races

Darden’s public Flickr site contains images of student and alumni events at Darden. They are available for use by the Darden community.

Libris is Darden’s digital asset management system where users can download logos, and select a wide range of photos. Permission is required to access this site. Please contact Susan Wormington, art director, or Tyla Gallegos, website & digital designer.  

Image Copyrights

Darden images are for non-commercial, Darden School or University of Virginia purposes only. When the School contracts with a photographer for a photo shoot, the copyright for those photographs is held by each individual photographer. The Darden School is granted unlimited usage rights of the photographs in online, print or video materials that promote the Darden School or the University of Virginia. The images may not be used on merchandise for sale, or for any purpose outside of the Darden School of Business or the University of Virginia.

Contact Susan Wormington to discuss any reuse of photographs to ensure that usage complies with the agreements with the supplier.