Style Guide

The Darden School of Business Office of Communication & Marketing follows the Associated Press Stylebook (apstylebook.com) as its chief reference on questions of editorial style, with certain exceptions.

The following guidelines present acceptable style rules to be used when writing news and magazine articles, blog posts, website copy, video captions and other texts related to Darden. Darden’s complete editorial style guide is available on the MBA Portal.

School Name

The “brand” or “media” name of the School is the University of Virginia Darden School of Business, which should be cited on first reference. On additional references, use the Darden School of Business, Darden School or Darden (in news stories and less formal text).

University Name

If you are using the University’s abbreviation, use “UVA”. This applies to all page titles, subtitles and main content areas of any website, email or print publication.

Name of Research Centers:

The work of Darden’s 10 Centers of Excellence is extremely important to the School and should be attributed on first reference to the School. Examples:

  • University of Virginia Darden School of Business Center for Global Initiatives
  • University of Virginia Darden School of Business Batten Institute for Entrepreneurship and Innovation

Darden Alumni and Degrees:

Darden alumni should be cited as follows:

Graduates of the residential MBA: Bob Smith (MBA ’98)

Graduates of the Executive MBA: Bobbie Jones (EMBA ’09)

Graduates of the Global Executive MBA: Jane Walter (GEMBA ’13)

Graduates of The Executive Program: Brad King (TEP ’92)